I remember once reading an article about Frank Lloyd Wright and his thoughts on the mobile home industry.  To paraphrase from memory, he said there was no reason why this type of housing could not be done in an artistic way instead of manufacturing shiny metal boxes.

I also remember Wright’s thoughts mentioning the factors of the landscape, terrain, and nature being incorporated with the fine art of the mobile home design. My feeling is that this same philosophy can be applied to making commercial photographs as well. Make them as much an art form as possible using the geography, the landscape, natures lighting, and the elements of the environment to enhance the subject and image.